What Is a Sea Hunt Super Store? Inside Ultimate Marine’s Four Florida Locations

A Sea Hunt Super Store is an exclusive dealer designation granted by Sea Hunt Boats to its highest-volume, highest-performing partners. It means deeper inventory, full model coverage, factory-level support and in-house service. Ultimate Marine holds that designation and runs four Sea Hunt Super Store showrooms in Florida: Orlando, Tampa, New Smyrna Beach and Key Largo.

Most dealerships carry a brand. A Super Store is asked to represent it. That difference shows up in how many boats sit on the lot, how many models you can walk between and compare in one afternoon, and who fixes the boat after you own it.

What the Super Store designation actually means

Sea Hunt does not hand out the label for signing a dealer agreement. It reflects sustained volume, customer satisfaction and a service department the factory trusts with its name.

In practical terms, being a Sea Hunt Super Store changes four things for you as a buyer:

  • Selection. Broad coverage across the Sea Hunt lineup, from bay boats to dual consoles to center consoles, in stock rather than in a catalog.
  • Comparison. You can step from one hull to the next on the same day, in the same showroom, instead of driving three counties to see a second model.
  • Purchasing power. High volume means we buy deep and order ahead, so we are not scrambling to source a boat you already decided on.
  • Service. Every one of our four locations has an in-house service department. No handoff to a third-party shop that has never worked on your hull.

Ultimate Marine is Florida’s number one Sea Hunt dealer and America’s number two, and we received the Sea Hunt Top Platinum Dealer Award in both 2024 and 2025. Those are the facts behind the label. The label itself is just shorthand.

Why Sea Hunt is the hero line

Sea Hunt sits in the middle of the market on purpose. Solid fit and finish, family-friendly layouts, fishability that holds up on a real day offshore, and pricing that a working Florida family can plan around.

That is why it anchors our stores. We also carry Scout as our premium, refined line, Carolina Skiff as a durable and welcoming first boat, and Wellcraft for elegance and performance. But Sea Hunt is the boat we sell most, service most and know best. You can see the current lineup on our Sea Hunt Inventory Page.

Four Florida showrooms, four different kinds of water

Florida is not one boating market. A center console that lives on the Indian River gets used differently than one that runs out of Ponce Inlet or crosses to Islamorada. Having four locations means the people you talk to boat where you boat.

Orlando

Orlando is our hub and our largest inventory footprint. It serves all of Central Florida, and it is the practical middle for buyers who split time between coasts.

Central Florida customers tend to run a mixed program: Butler Chain and Lake Toho on a Saturday morning, then a trailer run to the coast when the wind lays down. That points a lot of families toward a versatile bay boat or dual console rather than a single-purpose hull.

Tampa

Tampa Bay is flats, structure and open water in the same trip. You can wade for reds in the morning, anchor at Beer Can Island in the afternoon and be back at the ramp before the afternoon storms build.

Our Tampa store serves the Bay area, Pinellas, and the Suncoast down toward Sarasota. Draft and layout matter here. A shallow-running bay boat opens up water that a deeper hull cannot reach, and we walk buyers through that tradeoff before they sign anything.

New Smyrna Beach

New Smyrna covers Volusia County, the Mosquito Lagoon, the northern Indian River and the offshore run out of Ponce Inlet. It is one of the most demanding inlets in the state on the wrong tide, and it shapes what we recommend.

Buyers here ask about ride quality first and cockpit space second. If you plan to run outside on a two-to-three-foot day, we will tell you which Sea Hunt hull handles it comfortably and which one is happier inside.

Key Largo

Key Largo puts you at the top of the Keys, with Florida Bay on one side and the reef on the other. Backcountry running, patch reef trips, Islamorada and Card Sound are all in range.

Salt exposure is constant down here, and that changes the ownership conversation. Rinse discipline, flushing routines and service intervals are not optional in the Keys, which is why we keep service in-house at this location like every other.

In-house service at every location, not just at the flagship

Every Ultimate Marine location has its own service department. That is the part of the Super Store designation buyers underestimate most.

Here is why it matters on an ordinary Florida weekend:

  1. Rigging is done by the people who sold you the boat. If something is off on the first shakedown run, the same team corrects it.
  2. Warranty work stays under one roof. No triangulating between a dealer, an engine shop and the factory.
  3. Seasonal service is local. You are not towing your boat two hours for a 100-hour service.
  4. Technicians know the hulls. Volume means our techs see the same models repeatedly and recognize issues quickly.

A boat that sits waiting on a repair is not delivering anything. Service capacity is the difference between owning a boat and using one.

What a Super Store visit looks like

Come in knowing three things and we can narrow the field fast:

  • Where you will run it. Sandbar and inland cruising, inshore flats, offshore, or a mix.
  • Who is on board. Four adults fishing is a different boat than two adults and three kids with a cooler and a shade requirement.
  • How you will store it. Trailer, lift or wet slip changes the length and beam that make sense.

From there we walk hulls side by side. We will point out where a Sea Hunt fits your program, and we will tell you when a Carolina Skiff is the smarter first boat or when Scout is the right call for a buyer who wants a more refined finish. Steering you into the wrong boat costs us the next twenty years of your business.

Finding a Sea Hunt dealer near you in Florida

If you are searching for a Sea Hunt dealer in Orlando, Tampa, Key Largo or New Smyrna Beach, all four are Ultimate Marine Sea Hunt Super Stores. Inventory moves between locations, so a boat you saw online in Tampa can often be seen in Orlando, and the store closest to you can tell you where a specific model is sitting today.

The designation is not decoration. It means the factory trusts these four buildings to represent Sea Hunt in Florida, and it means you get selection, purchasing depth and service under one roof.

We don’t sell boats. We deliver the boating life you came here for. Stop by whichever showroom is closest and tell us how you plan to use the water.