Last updated: October 16, 2026
This Privacy Policy explains how Ultimate Marine (“Ultimate Marine,” “we,” “us”) collects, uses and shares information when you visit our websites (ultimatemarine.com, ultimatemarinetampa.com, ultimatemarinensb.com and ultimatemarinekeylargo.com), contact our showrooms and service departments, interact with our social media pages and advertising, or otherwise do business with us.
Information we collect
Information you give us. When you submit a form, call, text, chat, email or visit us, you may give us your name, email address, phone number, ZIP code, the boat or service you are interested in, trade-in details, and anything else you choose to include in your message. If you apply for financing or buy a boat or service from us, we collect the additional information needed to complete that transaction.
Information collected automatically. When you use our websites, we and our service providers collect technical information such as your IP address, browser and device type, pages viewed, links clicked, referring website, approximate location, and the date and time of your visit. We collect this using cookies, pixels, tags and similar technologies.
Calls. We use call-tracking technology on our websites, which may show different phone numbers to different visitors and record information about calls such as the caller’s number, call time and duration, and the page or campaign that led to the call. Calls to our dealerships may be monitored or recorded for quality, training and record-keeping purposes. By continuing a call after being notified, you consent to this.
Information from other sources. We may receive information from advertising and social media platforms (for example, when you submit a lead form on Facebook or Instagram), manufacturers, listing and marketplace partners, and service providers that help us run our business.
How we use information
- Respond to your questions and requests, schedule showings, service and demo days, and provide quotes;
- Complete sales, financing, delivery, warranty and service transactions;
- Send you information about boats, inventory, promotions, events and service, in accordance with your preferences and applicable law;
- Understand how our websites and advertising perform, and improve them;
- Show relevant Ultimate Marine ads on websites and social platforms, and measure whether they work;
- Maintain security, prevent spam and fraud, and comply with legal obligations.
Cookies, analytics and advertising technologies
Our websites use tools that may place cookies or collect information from your browser, including Google Tag Manager, Google Analytics, Google Ads, the Meta (Facebook/Instagram) pixel, call-tracking services, embedded Google Maps and Vimeo video, and anti-spam services for our forms. These tools help us understand site usage and show our ads to people who have visited our sites or interacted with us. The providers of these tools may receive information about your visit and use it under their own privacy policies.
You can control cookies through your browser settings, and you can manage ad personalization through Google Ad Settings, Meta Ad Preferences, and the opt-out tools at optout.aboutads.info. Blocking some cookies may affect how parts of our websites work.
How we share information
We do not sell your personal information for money. We share information with:
- Service providers that host our websites, manage our customer communications and records, provide analytics, call tracking, advertising, email and text messaging, payment, financing and delivery services, and that process information only on our behalf;
- Advertising and social platforms such as Google and Meta, through the technologies described above;
- Manufacturers, lenders, insurers and partners when needed to complete a transaction you requested;
- Authorities and advisors when required by law or to protect rights, safety and security; and
- A successor business if Ultimate Marine is involved in a merger, acquisition or sale of assets.
We do not share mobile phone numbers or text-message opt-in information with third parties or affiliates for their own marketing purposes.
Text messages and email
If you provide your mobile number and agree to receive text messages, we may text you about your inquiry, appointments and offers. Message frequency varies, and message and data rates may apply. You can reply STOP at any time to opt out or HELP for help. You can unsubscribe from marketing emails using the link in any email. Consent to marketing messages is not a condition of any purchase.
Your choices and rights
You can ask us to tell you what personal information we hold about you, to correct it, or to delete it, and you can opt out of marketing messages at any time. Depending on where you live, you may have additional rights under state privacy laws; we will honor requests as required by applicable law. To make a request, contact us using the details below. We may need to verify your identity before acting on a request. We may keep some information where needed for legal, tax, warranty or safety reasons.
Data deletion requests: to ask us to delete your personal information, including information we received through Facebook or Instagram, send your request through our Contact page with the subject “Privacy request,” or call the number below.
Retention and security
We keep personal information for as long as needed for the purposes described in this policy and to meet legal, accounting and business requirements. We use reasonable administrative, technical and physical safeguards to protect information, but no method of transmission or storage is completely secure.
Children
Our websites and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
Third-party links
Our websites and social pages may link to third-party sites, such as manufacturers, lenders and marketplaces. We are not responsible for their privacy practices; please review their policies.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date above shows when it was last changed, and the current version is always available on this page.
Contact us
Ultimate Marine
3419 W D Judge Dr. #150, Orlando, FL 32808
Phone: (407) 289-1220
Web: ultimatemarine.com/contact-us/
